Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge. User experience considers the ease, smoothness, and accessibility of use for visitors to your site. It includes BHS Links many factors, but the following are some of the most important.

And once my page cracked the top 5, Google hooked me up with sitelinks. Finally, add a snippet of content to your page that’s designed to fit inside that Featured Snippet box. And if you want to dig even deeper into the factors that are slowing down your site, you can also run a page from your website through WebPageTest.org.

URLs are the locations or addresses for individual pieces of content on the web. Like title tags and meta descriptions, search engines display URLs on the SERPs, so URL naming and format can impact click-through rates. Not only do searchers use them to make decisions about which web pages to click on, but URLs are also used by search engines in evaluating and ranking pages. On-page SEO is essential for enhancing your B2B website’s visibility and user experience. It helps search engines understand the content of images and provides clues about the page’s topic, contributing to improved rankings. On-page SEO is everything you can do internally to boost your rankings, including keyword optimization, meta descriptions, title tags, alt text, and website structure.

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A longer page signals to Google that your page is interesting and engaging to your audience, so they will rank your page higher. When businesses team up with WebFX for any digital marketing services (including on-page SEO services), they get a dedicated account manager that’s with them every step of the way. This way, clients have a singular person they can ask questions, voice concerns, and share ideas with. Let’s not forget that rankings and ratings are clearly visible on the SERPs and will definitely leave an impression on the searchers. Whether a Google Business Profile (GBP) is a ranking factor is not even the right question here.

Add internal links.

Therefore, we consider SEO titles, meta descriptions, and structured data part of on-page SEO. Implement schema markup to provide search engines with additional context about your content, such as product details, reviews, ratings, and event information. Compelling and descriptive page titles accurately reflect the content of each page.

Keyword stuffing can be detrimental to your website and web page's SEO. Your page URLs should be simple to digest for both readers and search engines. They are also important when keeping your site hierarchy consistent as you create subpages, blog posts, and other types of internal pages. Meta descriptions are the short page descriptions that appear under the title in search results. Although it's not an official ranking factor for search engines, it can influence whether or not your page is clicked on — therefore, it's just as important when doing on-page SEO. On-page SEO factors are aspects of your website that you can optimize for better search rankings.

• Before adding new pages, take time to plan where each page fits within your website’s categories, subcategories, and overall structure.
• For rapidly evolving topics, keeping your content fresh and providing new value as you learn more about your audience’s needs is critical.
• When you follow a typical SEO roadmap you will wind up working on optimizing both on- and off-page elements.
• On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages.

You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1. The better the experience your site provides, the higher your website can rank. Remove or update outdated external links and only link to quality, trusted and authoritative sites relevant to the topic you’re writing about. This will naturally create a strong internal linking structure that is logical and easy for Google (and humans) to follow.

Lower search rankings, reduced visibility, and less organic traffic. And over time, these pages may weigh down your website’s overall performance. Craft compelling, keyword-rich page titles that accurately reflect the content of each page.